Team roles, permissions, and one operational truth
Why roles fail in spreadsheets
Shared drives multiply conflicting copies. Email approvals disappear. Profitru centralises numbers so arguments are about decisions, not about which file is newest.
Suggested separation of duties
Finance owns chart-of-accounts level mappings and tax treatment sign-off.
Warehouse owns dispatch, returns QC, and physical adjustments with evidence.
Growth owns campaign tags and promo calendars that explain spikes—not silent overrides to margin.
Audit trail mindset
Even without formal SOX, Indian brands benefit from knowing who changed a mapping and when. That trail makes claims and investor diligence less painful.
Related on the blog & guides
Channel economics: multi-channel margin, Amazon payouts, D2C COD & RTO. Operations hub: warehouse & marketplace operations. Walkthroughs: homepage guides, Amazon, Flipkart, ecommerce, multi-channel calculators.