SKU profit calculation: real margin per channel in India
What “real” SKU profit includes
At minimum: landed cost (including inbound freight and duties where relevant), marketplace fees and promotions, advertising at the SKU or campaign level you can reasonably attribute, returns and refunds, and the tax treatment your accountant expects for your entity.
For Amazon India settlements specifically, pair this article with what your payout row still hides so you do not confuse cash timing with margin truth.
- Referral, closing, and fulfilment fees that vary by ASIN and season
- Deal fees, coupons, and lightning allocations
- Storage and aged-inventory charges where applicable
- GST lines aligned to your filing approach (consult your CA for edge cases)
Why channel-specific views still roll up
You need Flipkart net margin and Amazon net margin to be comparable, not identical. Fee structures differ; what must stay consistent is COGS, return cost, and how you attribute ads. Profitru keeps one framework with channel-specific inputs.
Operational inputs that finance usually forgets
Dead stock, liquidation, and QC failures belong in the same SKU story as gross sales. If inventory and returns live in a different tab, profit will always look better than reality—which is why Profitru links inventory and returns to the same SKU keys.
Getting started
Upload the settlement, order, and catalog files you already export today; you do not need OAuth integrations. When the data is in, iterate on COGS and mappings until leadership agrees on one definition—then freeze it for the quarter.
Related on the blog & guides
Channel economics: multi-channel margin, Amazon payouts, D2C COD & RTO. Operations hub: warehouse & marketplace operations. Walkthroughs: homepage guides, Amazon, Flipkart, ecommerce, multi-channel calculators.