Why payout reports mislead
Settlement files show what Amazon paid after its deductions, but they do not always line up with your true SKU economics. Promotions, Lightning Deals, blended FBA vs self-ship, and category changes can shift fee stacks mid-quarter. Without tying every order back to landed cost and return flow, you are optimising a moving average—not the products that fund your business.
Line items to include for Amazon.in
- Referral and closing fees by category; watch for rate card updates.
- Fulfilment: FBA pick & pack, storage, removals, and inbound placement versus self-ship courier and packaging.
- Advertising: Sponsored Products, Brands, and DSP spend allocated to ASINs, not blended at account level.
- Returns and reimbursements: return rate by ASIN, refund fees, and inventory that never comes back sellable.
- Inventory: dead stock, ageing FBA units, and stockouts that cost rank and margin.
- Taxes and compliance: GST on fees and output tax on sales, matched to your filing workflow.
From spreadsheet to a number you can trust
The goal is not a one-off calculator cell but a repeatable view: net margin after all variable and allocated fixed costs, refreshed as often as you receive orders. That is where generic templates break—they cannot keep pace with catalogue changes, fee experiments, and multi-brand accounting.
Profitru is built for Indian sellers who need that continuity across channels: connect data once, reconcile returns and procurement alongside marketplace payouts, and see where margin leaks before you commit more inventory.