Multi-channel profit: why channel payouts are not enough
Each portal optimises its own scorecard
Marketplace dashboards highlight fees and promos they control. Your D2C stack highlights ad ROAS and AOV. None of them owe you a reconciled landed cost per SKU or a return rate that matches the warehouse. Until those sit in one frame, “profit” is whichever tab you opened last.
What unified margin needs
Align on one COGS source, attribute returns to the channel that generated them, and roll procurement into the same picture as payouts. Our multi-channel profit guide spells out the line items; the hard part is keeping them fresh when rate cards and campaigns change weekly.
Related on the blog
For Amazon-specific settlement blind spots, read what your payout row still hides. For D2C, see COD, RTO, and margin. Ready to operationalise this? Start a Profitru trial on your live data.