Why siloed channel P&Ls fail
Amazon optimises for its scorecards; Flipkart for its own. Your brand needs one definition of margin per SKU and per cohort. When finance allocates overhead differently than ops tracks inventory, you get heroic spreadsheets that nobody trusts when it is time to place the next PO.
What unified profit needs
- Consistent SKU identity across listings, bundles, and ASIN or FSIN splits.
- Return and liquidation flows attributed to the channel and batch that created them.
- Inventory and procurement tied to sell-through everywhere you stock the product.
- GST-ready traceability from marketplace documents through to your filings.
- Time: refresh often enough to steer weekly decisions, not only month-end closes.
Built for Indian multi-channel reality
Profitru exists so sellers stop duct-taping exports from five systems. Connect the channels you sell on, bring returns and supplier workflows into the same picture, and let margin drive what you list, discount, and reorder—not whichever dashboard was updated last.